Sportwall's Computer Games That Make You Sweat Help
Fitness Industry Fulfill Public Demand for Solutions
to Kids' Fitness
July 22, 2005 - Parents, schools
and government cannot stem the tide of sedentary lifestyle
ailments caused by kids' use of activity-reducing technology.
While the rate of obesity, diabetes, depression, dyslexia,
and ADHD continues to grow, kids insist on a lifestyle
they have come to know since birth. Recent media's attention
on the problem is setting the expectation that the fitness
industry will respond with solutions.
While this represents a change in direction
requiring a commitment to a new type of member, astute
fitness facility operators have begun to recognize the
financially positive potential of changing their business
model from child storage to child development.
In an industry where insurance issues
have denied youth access to health clubs, knowing even
where to start has been a challenge.
Sportwall International, a manufacturer
of interactive fitness systems has seen the need to
assist with more than product. "The fitness industry
needs a trusted solution that can be implemented quickly
and easily. We provide a proven business model that
completely addresses the conversion to include kids'
fitness. Sportwall's turnkey computer games that make
you sweat provide a powerful family attraction and focus
on eliminating the issue of too expensive, too difficult
to manage, and too much space required," says Ken
Lucas, Managing Director.
Fitness clubs opening their doors to kids
and families have discovered strong profitability in
new memberships as well as earning them public recognition
and appreciation. Lori Lowell, National Group Fitness
Director, Gold's Gym Intl., who initiated the Gold's
Gym Preferred Vendor Partnership with Sportwall says:
"Day care has always been an expense item with
virtually no off-setting revenue sources. Since the
addition of Sportwall we have been able to develop and
market
programs that have allowed us to turn day care into
yet another type of membership to sell and selling memberships
is what drives our business. Most important the kids
love it, we can't keep them away from the Sportwall."
An essential component of Sportwall's
success is the inclusion of a turnkey marketing materials
package to help clubs promote their new business model.
"There is more to kids' fitness than just buying
some extra equipment. The entire business model needs
to include some space adjustments, training of staff,
and a marketing package that helps to inform the public
of the arrival of a kids program. Sportwall provides
tried and tested group and individual training lessons.
The proven business model and training lessons enable
a club's staff to be
operating in a day," says Lucas.
Clubs are discovering that Sportwall programs
promote membership retention because kids' enthusiasm
encourages parents to keep coming back. Parents are
thrilled because they are now taking home happy, exhausted
kids. Sarah Jones, Regional Fitness Director, Spectrum
Health Clubs says: "With youth programming being
top of mind, we at Spectrum Health Clubs are using Sportwall
as a tool to get kids excited about exercise, and to
provide them with a great workout
experience. We are finding that Sportwall is not only
a fantastic option for youth fitness, our 'young at
heart' members are benefiting from the fun as well."
Sportwall programs work well in shared locations since
they take up almost no space when not in use and are
adaptable for adult personal training when kids are
not in the building.
About Sportwall
Sportwall International, Inc., based in Santa Barbara,
CA, was founded in 1990 to develop, manufacture and
market advanced interactive fitness systems for people
of all ages. Sportwall provides full turnkey individual
and group training systems packaged with programs for
cardiovascular, neurological efficiency, speed/agility,
and motor skills training. Sportwall Junior Fitness
systems are designed for toddlers, children, teens,
and special needs kids. To learn more about Sportwall
visit www.sportwall.com
or call Rachael Morgan (800-695-5056 x 104).
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